graphic designer // illustrator // apple nerd
"Every child is an artist. The problem is how to remain an artist once you grow up." Challenge accepted, Picasso.
I'm a hands-on designer who likes to get down and dirty. The things you'll most likely find on my studio table are scraps of paper, X-Actos and pencil nibs. I may be a huge Apple nerd who would grab her MacBook first in a fire, but I can still appreciate the smell of a brand new moleskin.
I strive to break barriers, spark influence and shatter perceptions in everything I do.
my studio space... eh, not so much.
This campaign, “Made for the visual novelist,” speaks to the group of people who sees pictures where there are words and can’t imagine putting words where there can be pictures. This Nikon campaign provides a ‘test drive’ of the Nikon d90 camera. Each advertisement delivers a unique opportunity to experience how you would capture a moment. The ad placements provide spectacular environmental elements where “words just don’t cut it.”Campaign, Advertising
Henderson Hyundai, a Las Vegas car dealership and “home of the lifetime oil change,” prides itself on being Western made. Buck, longtime employee and self-proclaimed mascot, gives Henderson Hyundai the local energy and friendly spirit that drive Las Vegas natives to the lot. Drawing from all the slang and shoptalk that them there Westerners are known for, this campaign targets a speciﬁc group of people in a neighborly and engaging way.Campaign, Branding, Collateral, Interactive, Web Design
Technology is bringing so much to our ﬁngertips. Unfortunately, the driving force for this is that people are either lazy or in a rush. With these things in mind, it's easy to lose sight of the real advantages of what technology has provided for us. This B&N advertisement for the Nook puts back into perspective the true advantages of eBooks. This advertisement spins the typical sales point of featuring the B&N product and instead features the story behind why eBooks make the world (not your individual world) better.Campaign, Advertising
Reaching an audience on a personal level is thought to be an easy task, but few are successful in truly achieving this. Design Within Reach, a Connecticut-based modern furniture gallery, prides themselves on authenticity but not elitism. The “Every Line Designed with You in Mind” campaign forces you to experience their product in the current environment, whether it be a bus station or on the highway and then take that and envision it on your own. These interactive advertisements give you an ‘in the now’ experience that is hard to forget.Campaign, Branding, Advertising
Philadelphia, the best city ever… is there much else to say? This work in progress project explores the lines of my favorite city. The Philadelphia line map is the first project of this series that I have developed. Working from over 200 Google map screenshots, I've captured every line of Philadelphia. Future projects will include an illustration of Citizen's Bank Park (the best ballpark ever) and other popular Philly landmarks.Illustration
Explore 2015 is ESM Solutions' 2nd Annual user conference. With an extremely successful first year event under their belt, the brand has expanded into something that will be memorable to all that attend the event. ESM Solutions is moving in the right direction but "stepping outside the box" and doing things unlike their competitors. Which in such a small industry is something of necessity rather than just purely marketing speak.Branding, Logo Deisgn, Web Design, Collateral, Event Planning
Procurement and software. In theory, these are combined things of the future. In reality, it's pretty boring stuff. This work for ESM Solutions bridges the gap between boring tech talk and eye catching design that keeps you awake. In the 2 years I've worked at ESM Solutions, I've been involved in complete brand overhaul and enforcement, web design, collateral and marketing material, product layout and graphic design.Branding, Web Design, Collateral
it gets me out of bed in the morning.