designer // craft freak // apple nerd
"Art is the most intense mode of individualism this world has ever know." - Paul Rand
I’m a hands-on designer who likes to get down and dirty; but make no mistake, my design is clean. I love working with my hands to create something unique and ownable while still maintaining a level of functionality. I’ve worked in both in-house and agency environments and can function in both high and low stress situations. I’m able to take the lead when presented and feedback when needed. I take pride in my work and always seek to make it the best it can be.
my studio space... eh, not so much.
GAVRETO is the only once-daily therapy designed to selectively target RET for patients with RET+ metastatic NSCLC or advanced thyroid cancers. This project was an interactive panel developed for 2022 ASCO booth. It was designed to allow the HCP to interact with the information and also allow us to gather information from quiz answers and contact forms.
Interactive Design, Booth Development
ORENCIA is indicated for the treatment of RA, PsA and JIA. The "Fight back" rope campaign stretches across both the HCP and patient platforms. The campaign empowers paitents to fight back against their disease and not let it hold them back from their lives. The use of patient ambassadors throughout the marketing materials sends a personal message to other patients, letting them know they are not alone in the fight against their disease.
Campaign, Advertising, Collateral, Web Design
UT is a biotechnology company in the pursuit of bettering the lives of patients with life-threatening cardiovascular and infectious diseases. Their portfolio of brands all address different needs and as a whole can be there for patients at any stage in their disease progression. The UT portfolio marketing shows the combination of these brands and how they can be successful each in their own ways.
Campaign, Advertising, Experiential Design, Collateral
ORENITRAM is the oral form of the UT portfolio indicated for the treatment of PAH. The campaign, "Dosing Adapts", focuses on ORENITRAM's selling point that different combinations of dosing can be applied to meet the patient's needs before having to switch to another form of medication. The campaign is unique and firendly while also driving the selling point in a clear and memorable way.
Campaign, Collateral, Advertising
Tyvaso is the inhaled form of the UT portfolio indicated for the treatment of PAH. The collateral materials carry through the on-the-go campaign and also shed light on the launch of the new and improved device launched in 206.
Collateral, Emailing Marketing
XEOMION is used in the treatment of Cervical Dystonia and Upper Limb Spaciity and Blepharospasm. The Join the Movement campaign plays on the word main struggle of the diseases and uses patient ambassadors to send the personal message that patients are not struggling alone. Each indication showcases their own patient ambassador who tells their own story and sheds light of the improvements they've had with XEOMIN.
Campaign, Branding, Collateral
Ilustra is a inflammation management program in the treatment of periodontitis. The double helix logo design touches on the genetic aspect of the disease and the sleek flowing design is a nod to the wordmark itself. The colors really complement each other and represent the fire and ice relationship of the disease and management program.
Branding, Logo Deisgn, Collateral
Brisdelle is indicated for the treatment of VMS. The use of color and patient imagery lightens the tone of the data heavy brochure while still being informative for HCPs.
Branding, Logo Deisgn, Collateral
Henderson Hyundai, a Las Vegas car dealership and “home of the lifetime oil change,” prides itself on being Western made. Buck, longtime employee and self-proclaimed mascot, gives Henderson Hyundai the local energy and friendly spirit that drive Las Vegas natives to the lot. Drawing from all the slang and shoptalk that them there Westerners are known for, this campaign targets a specific group of people in a neighborly and engaging way.
Branding, Web Design, Collateral
Explore 2015 is ESM Solutions' 2nd Annual user conference. With an extremely successful first year event under their belt, the brand has expanded into something that will be memorable to all that attend the event. ESM Solutions is moving in the right direction but "stepping outside the box" and doing things unlike their competitors. Which in such a small industry is something of necessity rather than just purely marketing speak.
Campaign, Branding, Collateral, Interactive, Web Designit gets me out of bed in the morning.
